Consumers are constantly bombarded with content vying for their attention.
Grabbing attention is an essential step for advertising effectiveness
![eyetracking](https://brand3index.com/wp-content/uploads/2024/03/DALL·E-2024-03-05-10.55.40-An-updated-version-of-the-digital-marketing-attention-concept-adding-elements-of-eye-tracking-and-emotions.-This-scene-still-features-the-giant-colo-770x452.webp)
Consumers are constantly bombarded with content vying for their attention.
Grabbing attention is an essential step for advertising effectiveness
Our attention is a precious commodity, and it’s fascinating to see how major web platforms place a price on it : How much is your ad attention worth?