MMM is a statistical analysis technique that helps companies measure the holistic impact of cross-channel marketing on key outcomes like sales.
MMM is a hot growing topic as marketers are looking for better measurement to address the end of 3rd party cookies.
Royalties are automatic payments to the original creators of NFTs each time their token is resold on a secondary marketplace. The royalty percentage is set during minting, typically 5-10%.
In the realm of Web3, where the focus is on decentralization and revolutionary blockchain applications, it’s intriguing to observe that some of the most groundbreaking advancements are emerging from unlikely and often underestimated regions.
While Europe, China and the United States have long held the reins of technological innovation, it is the emerging economies that are now pushing the boundaries of possibility, reshaping the future of finance, marketing and Insurance through innovative use cases.
Nike, Adidas and Gucci Lead Web 3 in the Brand3index Q3 – 2023 Barometer published in INfluencia
If Web3 for Brands is going to have a lasting impact, it’s…
Is Your Brand Ready for Web3? The Checklist in 10 questions
There’s a crucial need for more groundwork in constructing business cases that unearth NFTs’ full value for brands, necessitating a shift in marketing KPIs. This embodies our mission at Brand3index.
🚀 From Practice to Theory and Back Again: Unraveling the Power of Proxy Metrics in the Web3 Era to measure ROI for Brands 🌐
