Platforms client service for advertisers

Wondering about the effects of account team downsizing at Meta? Let’s break it down:

1️⃣ Increased Automation through AI: Meta to lean more on AI for managing accounts.

2️⃣ Transfer of Workload to Agencies and Advertisers: As Meta reduces its account teams, agencies and advertisers may find themselves shouldering more responsibility in managing their campaigns.

3️⃣ Decrease in Advertiser Satisfaction : However, this should not affect ad spend (Quite resignation).

Now, the question remains: What is the weight of each of these effects? 🤔

Full article on digiday