In a bold move to integrate fashion with the latest digital innovations, Maison Margiela has ventured into the realm of Web3 and NFTs (Non-Fungible Tokens). 

Maison Margiela’s gamified NFT operation is a groundbreaking project that allows participants to engage in an online game to collect digital tokens. 

The operation is designed as an interactive game, where participants vie to collect a series of 24 unique digital tokens. 

These tokens, numbered 0 to 23, are not just collectibles but symbolize the brand’s iconic numeric coding.

The game’s mechanics are both simple and ingenious. Participants have 60 seconds to “mint” or collect a token. 

Once a token is minted, the countdown restarts, making the competition fierce yet equitable. 

The rarity of tokens varies, with some numbers having thousands of pieces available, while others, like ’23’, are limited.

This structure creates a sense of urgency.