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Media Mix Modeling
Business News 25 mars 2024

Marketing Mix Modeling (MMM) is the new battlefield for big tech

MMM is a statistical analysis technique that helps companies measure the holistic impact of cross-channel marketing on key outcomes like sales.

MMM is a hot growing topic as marketers are looking for better measurement to address the end of 3rd party cookies.

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eyetracking
Digital Media 5 mars 2024

Grabbing attention to maximize advertising effectiveness

Consumers are constantly bombarded with content vying for their attention.
Grabbing attention is an essential step for advertising effectiveness

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Royalties in web3
Research 23 février 2024

NFT Royalties: First intuition is often the good one!

Royalties are automatic payments to the original creators of NFTs each time their token is resold on a secondary marketplace. The royalty percentage is set during minting, typically 5-10%.

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New Renault 5
Case Study 22 février 2024

Innovation in the Fast Lane: Renault’s Web3 Merges Automotive History with Digital Future

Innovation in the Fast Lane: Renault’s Web3 Merges Automotive History with Digital Future

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Brand3index travel report
Report 22 février 2024

🚀 Revolutionizing Travel: Insights from the Latest Brand3index Report

Our latest Travel insights Brand3index Report reveals innovative strategies and digital breakthroughs reshaping the travel sector. From groundbreaking loyalty programs to immersive metaverse experiences, the industry is scaling new heights.

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Brand3index beauty report
Report 22 février 2024

🌟✨ Announcing Beauty Brands in Web3 Maturity Report – Brand3index Q3 2023 ✨

🚀 Excited to unveil our exclusive report: “The State of Beauty Brands…

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Brand3index maturity report
Report 22 février 2024

🚀 Nike, Adidas, and Gucci Lead the Charge in Web3: Unveiling insights from the Brand3index barometer

Nike, Adidas, and Gucci Lead the Charge in Web3: Unveiling insights from the Brand3index barometer

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Leading brands in web3
Business News 22 février 2024

Nike, Adidas and Gucci Lead Web 3 in the Brand3index Q3 – 2023 Barometer published in INfluencia

Nike, Adidas and Gucci Lead Web 3 in the Brand3index Q3 – 2023 Barometer published in INfluencia

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Brand3index luxury report
Report 22 février 2024

Brand3index Luxury report

Brand3index Luxury report

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