With the success of our Web3 Readiness score (see article), and following the request of our client, we extended our approach to other digital activities.
We are very proud to present you today our Digital Media Readiness Score
Digital media accounts for 68% of total media spending.
Digital giants like Google and Meta have been shaping the ecosystem for over two decades. Thousands of professionals across agencies and advertisers dedicate their efforts to optimize digital presence.
Yet, today with :
- The evolution of technology,
- The emergence of AI
- Government (and platforms) regulation,
- New players stepping in (from retailers to video platforms)
The path to success extends far beyond media optimization—it demands a comprehensive approach that encompasses the entire organization.
As the digital domain matures, we see winners excel not just by optimizing their digital media spend but by integrating digital strategies across all facets of their organization.
It’s time for every organization to shift perspective.
Brands must adopt a holistic, proactive stance towards their digital media strategies, one that anticipates shifts and minimizes risks rather than reacting to them.
At Brand3index we empower brands to transcend traditional boundaries, with a specialized methodology designed to assess and benchmark brand readiness for the digital media era.
Brand3index’s approach evaluates every dimension of digital media, from technology and talent to legal considerations and agency partnerships.
It not only provides industry-level benchmarks but also offers a detailed internal assessment, making it a comprehensive tool for brands aiming to lead in the digital space.
Simple to implement and understand, Brand3index quantifies the areas needing investment, guiding brands to craft effective, innovative digital media roadmaps.
In a world where digital prowess dictates market success, Brand3index stands as the partner for brands determined to thrive.
With Brand3index, navigating the digital media landscape becomes not just a possibility but a strategic advantage.
