Starbucks Odyssey, the coffee giant’s ambitious foray into the world of Web3, has reached the end of its journey.
Brand3index’s approach evaluates every dimension of digital media, from technology and talent to legal considerations and agency partnerships.
It not only provides industry-level benchmarks but also offers a detailed internal assessment, making it a comprehensive tool for brands aiming to lead in the digital space.
Simple to implement and understand, Brand3index quantifies the areas needing investment, guiding brands to craft effective, innovative digital media roadmaps.
Most organizations are Frightened, Excited, and Confused about the rise of artificial intelligence (AI). While some fear that AI will replace human workers, others are thrilled by the prospect of increased efficiency and productivity. And many are simply unsure of what to expect from this rapidly evolving technology.
The world of wine is undergoing a transformation. Web3 technologies are revolutionizing this traditional sector. Wine, being an experiential product by nature, seems at first glance distant from the digital world.
However, interest in the digitization of wine using non-fungible tokens (NFTs) is spreading across the entire sector. WineTech, which brings together stakeholders in the sector, is leading the way in this transformation.
The Digital Product Passport powered by technologies like blockchain can establish a secure Digital Link between physical items and digital passports
Loyalty and Digital Product Passport.
At the intersection of beauty and technology, KIKI World ventures where few…
Consumers are constantly bombarded with content vying for their attention.
Grabbing attention is an essential step for advertising effectiveness
In 2023, we launched Brand3index—a business intelligence and innovation marketing consulting agency.…