How much is your ad attention worth? 💰

Our attention is a precious commodity, and it’s fascinating to see how major web platforms place a price on it : How much is your ad attention worth?

Starting today, Amazon’s Prime Video will inject commercials in TV shows and movies, unless users opt to pay extra ($2.99/month in the U.S.) to have an ad-free experience.

➡ Price for ads free comes on top of Prime subscription

➡ At just €2.99/month for Prime Video without ads, it’s relatively low compared to the competition, as company promises to have “meaningfully fewer ads than linear TV and other streaming TV providers”

➡ However Less than 15% of subscribers are expected to opt for the no-ads tier

=> This shift signifies Amazon’s aggressive entry into the streaming ad market and will leverage its unmatched scale and consumer data.

Morgan Stanley forecasts Prime Video will generate $3.3 billion in ad revenue next year, growing to over $7 billion by 2026.

So, how much do you think your attention is worth?

To fully understand the platform no ads business, we need to dig deeper into business metrics of each platform in terms of media and subscription. For Amazon, we need to know :

– how much are they going to earn (by user) from streaming ads

– what % of prime users will subscribe to ad-free video prime

– how many prime users will unsubscribe from the service (due to streaming ads)

Join us to build a benchmark per market