Our daily lives are more digital than ever, and in this context, blockchain technology is gradually emerging as a transformative force across many sectors of activity. It brings particularly notable innovation with the development of non-fungible tokens, more commonly known by the acronym “NFT”. These digital assets are distinguished by their unique character and their ability to provide irrefutable proof of ownership and authenticity.
The iconic Empire State Building has just rolled out an NFT-based Web3 membership program.
Is it a game changer? Not yet …
Restaurant loyalty by blackbird : The most interesting business case in web3
The fusion of Web3 technologies with the hospitality sector marks a pivotal shift in how hotels interact with their customers. This integration not only promises enhanced experiences but also opens doors to novel revenue streams and operational efficiencies.
As these technologies continue to evolve, the hospitality industry stands on the brink of a digital revolution : Web3 loyalty, one that promises to redefine the essence of travel and accommodation.
Our latest Travel insights Brand3index Report reveals innovative strategies and digital breakthroughs reshaping the travel sector. From groundbreaking loyalty programs to immersive metaverse experiences, the industry is scaling new heights.
Exploring the World with Loyalty