A shadowy ecosystem of websites has emerged, designed not to serve users…
After the launch of a gaming experience late 2023, Maison Margiela keep on investing in web3 with a new operation : MetaTABI NFT Collection
For quick answers and relatable information, Gen Z is increasingly turning to social media platforms like TikTok, YouTube, and Instagram as their primary search engines.
This marks a stark generational shift.
Words matters, if you are a publisher, you will talk about Content,
If you are in GenAI, you will talk about data or supply… for the same thing!
We will talk about data … keeping in mind that this « data » is « content »: text, images and video produced by humans, and for most of them, qualitative content!
Retail Media Networks (RMN) has emerged as a powerful advertising channel and…
The rise of AI-powered language models means they will soon be answering billions of search queries per day.
This creates a new imperative for marketers to understand and optimize how these models perceive their brand, products, and content
Meta’s new Ray-Ban Meta smart glasses represent a significant step forward in making smart glasses more practical, stylish, and appealing to mainstream consumers.
While not revolutionary, Meta has executed well on addressing many of the pain points and limitations that have held back previous smart glasses efforts.
MARKET is the most important part of marketing.
Growing markets through attracting new consumers and increasing consumption is the highest priority.
Media is one of the most powerful but underutilized tools for accelerating market growth.
MMM is a statistical analysis technique that helps companies measure the holistic impact of cross-channel marketing on key outcomes like sales.
MMM is a hot growing topic as marketers are looking for better measurement to address the end of 3rd party cookies.